Google My Business and Woosmap: The perfect partnership for improved brand visibility and increased local traffic
Formerly Google Addresses, Google My Business has now positioned itself as an online calling card for the Web’s leading businesses – so much so that failure to use it almost certainly translates into fewer incoming contacts, fewer leads and, ultimately, fewer sales for your brand. Integrated into Woosmap’s Local Search as a Service platform, Google My Business works alongside your business, boosting consumer interest thanks to the Web-to-Store phenomenon.
Local SEO: essential for making your business stand out on the local level
In a world where the majority of consumers are connected 24/7, local SEO marketing techniques are essential to build brand awareness: in short, informing customers of the existence of a local store or outlet capable of responding to consumer requests, particularly targeted searches made via a smartphone, tablet or other device. Adopting a marketing strategy based around local referencing reduces the likelihood of consumers failing to reach a point of sale as a result of insufficient information or unclear itineraries. While numerous other factors influence brand attractiveness to consumers (positive reviews, keywords search results, effective calls to action), optimising information collected via Google My Business is a crucial step in helping refine your business’ response to its customers’ needs !
Google My Business: best practices for managing your page
Known to digital marketing experts as NAP (name, address, phone), three basic elements are critical to the success of your business’ Google My Business profile:
- 100% accuracy and consistency with regard to spelling, capitalization, hyphenation etc. of brand or business name
- Postal address of site or physical point of sale
- Up-to-date telephone information
Other important criteria include elements or information helping to optimise consumer searches, encouraging them to visit a point of sale (searching a specific product, curiosity following a teaser/brand campaign) or otherwise contact the brand (by phone or email). These include:
- Sector or area of activity
- Accessibility via public transport/parking availability (Coming soon: Google Maps will display information regarding available parking spaces)
- Opening days/hours: with more and more banks opening Sundays in France, providing consumers with up-to-date information regarding opening hours can have a real impact on your business
- E-mail address
- Up-to-date images of physical point of sale
- FAQ, Q&A sections, blogs, etc.
The online consumer is typically extremely demanding when executing searches. This means it is crucial that they are provided with the information they have requested as quickly and efficiently as possible to avoid losing traffic to competitors’ websites.
Woosmap, the search engine that localises your customers automatically
Save time by using Woosmap to complete your Google My Business profile
Woosmap’s application process uses the same fields as Google My Business – meaning that once you’ve filled in the appropriate information via Woosmap, the rest is taken care of! By storing your business’ information with Woosmap, there’s no need to enter any further information a second time. Your data will be synchronised with any and all platforms (Google Search, Facebook, Bing, Foursquare, Here…) requiring localisation information – saving you valuable time.
With Woosmap, map your points of sale more precisely than ever – including Store Locator
We have already mentioned that Woosmap works to centralise all your localisation information in a single database, which is subsequently synchronised with Google My Business. As such, as soon as your point of sale network is established and pinpointed via Woosmap, it can be combined with localisation to give the customer information regarding their nearest points of sale, before helping to personalise search results according to stock levels in nearby stores or outlets.
To ensure the success of this approach, two key criteria need to be met. Firstly, the brand or business needs to have ensured that a complete and up-to-date list of stores or points of sale has been transferred to Woosmap’s database. Secondly, the information requested by Google My Business needs to have been correctly inputted to ensure synchronisation of both tools. If both these criteria are met, the website or search engine used by the consumer will be able to respond immediately and accurately to their request.
Simple, efficient and easy to use, as well as being a significant time-saver for the customer – it’s no surprise that we recommend that your business adopt Woosmap and Google My Business simultaneously.
So, what have we learned? Firstly, it’s crucial that businesses begin to integrate and centralise their data network, before ensuring that this information is up to date in order to effectively sync with Google My Business. Secondly, by allowing search engines access to accurate, pertinent and precise information, your business’ local referencing is guaranteed to improve. Fail to do so and your business’ sales will ultimately suffer the consequences. Adopting this approach will also boost your brand’s local Adwords campaigns. Finally, by improving your Local SEO position, your brand’s online campaigns will perform better, all while optimising your budget.
Thanks to Woosmap and Google My Business, your business is finally ready for battle when it comes to local SEO referencing – and that’s just the beginning…