GOOGLE MAPS FOR THE TELECOMS SECTOR
Display your network, improve your expansion forecasts and optimise maintenance operations using Google Maps Platform solutions. Discover a host of possibilities available by combining your client and operational data in Google Maps.
Aim: to create a single, consolidated reference system of geolocalised addresses with the number of homes per address.
The Orange Marketing Management teams cross-referenced address data from a number of different sources, including the Google Maps Platform. This was to obtain a single identifier for each address and then estimate the cost of installing a fibre optic network in France. Orange use Google Maps Platform and the Geocoding API to select the best geolocation.