Treat your customers to a virtual in-store tour with Google Street View
Google Street View and the travel industry: attracting and engaging customers
Today’s traveller expects to be able to book the holiday of their dreams, right down to their hotel suite. When booking a room in a hotel, it is important that their selection correspond to certain (often very subjective) criteria.
Take control of the check-in process with Google Street View
Google Street View offers customers the possibility to take a virtual tour of your hotel, allowing them to choose the room that’s perfect for them. That’s great news if you’ve recently undertaken renovations, as these are often a decisive factor in customer bookings. In other words, no more unpleasant surprises at check-in time! For the customer, having the opportunity to take the lead when selecting a room means they’re more likely to avoid disappointment or feeling dissatisfied with the room they are given.
Virtual visits ahead of the online check-in bring other advantages, these include:
- Increased customer engagement as a result of a more personalised experience, all at no cost to your business,,
- Improved brand image– not only does using the latest technology place your business at the forefront of the industry, it also highlights recent renovations/modernisations,
- Improved UX, with the customer taking charge of the reservation process,
- Market differentiation – in this case, a more exclusive experience for the customer, who becomes a unique and valued potential customer as opposed to an anonymous prospect,
- Significantly improved Client Knowledge, allowing your business to take advantage of previous bookings or requests to offer ever more personalised services.
Improve in-store footfall with Google Street View
Virtual supermarket visits ahead of a shopping trip
Larger supermarkets, such as Carrefour, are ahead of the curve when it comes to using online technology as a virtual window into their stores. Encouraging potential customers to ‘window-shop’ before making an in-store visit is a great way to present new offers, exclusive brands and updated store layouts.
By simultaneously encouraging customers to take advantage of Web-to-Store functionalities, the likelihood of an in-store visit is greatly increased. Even better, as a result of this virtual visit, shoppers are more likely to have a ‘pre-filled’ basket when they arrive in store. Finally, this kind of digital tour has been shown to increase customer’s average session time when online shopping, as well as improving customer engagement.
Shopping centres: keeping up with the latest in-store developments
When it comes to shopping centre management, experts are constantly looking for ways to optimise footfall and raise brand awareness of surrounding stores. Carmila, head of franchise management for French supermarket Carrefour, is particularly concerned with improving brand performance.
Thanks to Google Street View, shoppers are able to explore shopping centres ahead of time, giving management a golden opportunity to encourage in-store visits with:
- Rotating displays or points of sale. Customers are able to visualise new brands or stores that have arrived since their last visit.
- In-store events, such as fashion shows, concerts or exhibitions – for a true shopping experience!
- Arrival of concept or flagship stores, such as Forever 21’s Birmingham Bullring flagship (the company’s first-ever UK store), to increase brand awareness,
- Services targeting families, such as game centres or crèches.
Whether you’re looking to optimise the customer’s travel experience, boost in-store footfall or improve the ‘shopping experience’, Google Street View is your business’ perfect partner. To find out more about how Google Street View can transform your brand’s image and significantly improve UX, take a look at our slideshow examining Google Maps APIs.