Delivering a critical resource: {{ Water Direct }} Case

Customer
Water Direct
Industry
Mobility & Transportation
Country
United Kingdom
75%

Reduction in manual route planning time.

100%

Delivery Deadline SLA compliance since launch.

Customer
Water Direct
Industry
Mobility & Transportation
Country
United Kingdom
Technologies by WGS
  • Geocoding API
  • Route Optimization API (Fleet Routing)
  • Google Maps Platform
Water Direct is the UK’s leading provider of emergency alternative water supplies, serving utility companies and large-scale commercial sites. Web Geo Services engineered a real-time tracking and deployment system to ensure rapid, reliable response times during critical water outages. This geospatial solution allows their specialized fleet to navigate complex logistics and deliver essential services exactly where they are needed most.

Goal

Replace manual processes with a routing solution for PSR deliveries.
Improve mobilization speed as the company scales.

Results

Achieved full mobilization and vehicle utilization improvements.
Planning time dropped from 20 minutes to 5 minutes.

WGS-Powered Google Maps Solutions

1
Geocoding API

Validates and accurately positions every delivery address for doorstep precision.

2
Route Optimization API

Generates multi-stop routes accounting for capacity, windows, and traffic.

From Vision to Impact

Water Direct specializes in providing alternative water supplies for large-scale emergencies and planned outages, a service that requires extreme logistical precision. To maintain their 100% Delivery Deadline SLA compliance, they needed to move away from manual coordination toward a sophisticated, data-driven dispatch system. The project focused on integrating the Google Maps Platform to manage a complex network of technicians and tankers, ensuring that water reaches critical sites like hospitals and utility hubs without delay.

The technical implementation resulted in a 75% reduction in route planning time by automating the allocation of the nearest available assets. By leveraging Maps Directions and Distance Matrix APIs, Water Direct gained real-time visibility into their fleet's movements and precise arrival estimates. This digital transformation has not only optimized operational costs but has also provided the transparency needed to handle high-pressure emergency scenarios with total reliability.

The combination of route optimisation and accurate geocoding has dramatically improved our ability to mobilise quickly and maintain delivery reliability as we scale.
James Chance
Representative, Water Direct