Web Geo Services helped develop {{Total}}'s global Web-to-Store strategy
Points of sale mapped globally.
Websites served by a single location platform.
Reduction in the number of maps needing maintenance.
- Google Maps Platform
- Google Cloud Platform (App Engine/DataStore)
Global multi-energy leader managing a vast network of service stations and retail points. We supported their digital transition by consolidating over 1,000 disparate maps into a single, serverless Web-to-Store engine, providing a unified "bird’s-eye view" of their 200,000 global points of sale.
Goal
Results
WGS-Powered Google Maps & Cloud Solutions
Google Maps JavaScript API
Provides a familiar, high-performance interface for 194 websites, ensuring a consistent user experience across global markets.
App Engine & Cloud DataStore
Power the serverless architecture required to manage and display 200,000 points of sale with zero infrastructure management.
Centralized Mapping Module
Replaces over 1,000 disparate maps with a single, synchronized component that updates real-time data across all devices.
Web-to-Store Engine
Optimized to convert online search traffic into physical visits by providing precise location and service data for fuels and lubricants.
From Vision to Impact
The global landscape is defined by travelers seeking immediate access to product and service information. To meet these evolving expectations, Total partnered with Web Geo Services to overhaul its digital presence, transforming a fragmented mapping strategy into a streamlined Web-to-Store engine. The core of this vision was to move away from managing over 1,000 individual maps toward a centralized, high-performance mapping module capable of serving 194 websites globally.
By leveraging the Google Maps JavaScript API, WGS ensured that the interface remained consistent and familiar for users across different languages and regions. To handle the massive scale of 200,000 points of sale, the project moved to a serverless architecture using Google App Engine and Google Cloud DataStore. This technical shift allowed Total’s Marketing Services department to offer a comprehensive "birds-eye view" of its international network for the first time. The result of this engineering effort is a fluid navigation experience that synchronizes real-time data across all devices, ensuring that customers can find the fuels and lubricants they need even when traveling across transnational borders.
