{{Argos}} chose to switch from Bing Maps to the Google Maps Platform.
Cost reduction vs. previous provider.
Lower bounce rate on Store Locator.
Weekly orders driven by in-store kiosks.
- Google Maps Platform,
- Maps JavaScript API
Argos is a leading UK digital retailer and a pioneer in omnichannel commerce, serving over 29 million in-store customers and nearly a billion online visitors annually. To simplify the journey between digital browsing and physical collection, they partnered with Web Geo Services to place the Google Maps Platform at the heart of their "Web-to-Store" strategy.
Goal
Results
WGS-Powered Google Maps Solutions
Store Locator Optimization
High-speed search for 1,200+ collection points.
In-Store Digital Kiosks
Real-time inventory mapping for "out-of-stock" recovery.
Click & Collect Integration
Seamless "Place & Reserve" functionality.
From Vision to Impact
For a retailer of Argos’ scale, the "Vision" was to eliminate friction between the online basket and the physical storefront. By switching from Bing Maps to the Google Maps Platform, Argos leaned into the familiarity of the Google interface that millions of customers use daily. Working with Web Geo Services, Argos didn't just update a map; they overhauled their entire Web-to-Store strategy. This included the launch of the "Place & Reserve" feature, which allows customers to secure items online and pay in-person, humanizing the digital journey through face-to-face service in their 1,200-store network.
The "Impact" of this engineering effort is most visible in their latest in-store innovation: connected kiosks. When a product is out of stock, these kiosks utilize the Maps JavaScript API to instantly locate nearby stores with available inventory, even allowing the customer to pay on the spot for immediate collection elsewhere. This "endless aisle" strategy, supported by WGS’s technical expertise, has turned potential lost sales into 1,000 weekly orders, securing Argos’ position as the UK’s leading omnichannel retailer.