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Accor

{{Accor}} and WGS expand their cooperation with the Google Cloud Platform.

Customer
Accor
Industry
Travel
Country
France
12 Million

Website visits received monthly.

10 Years

History of cooperation with Web Geo Services.

5,600+

Hotels in over 110 countries

Customer
Accor
Industry
Travel
Country
France
Technologies by WGS
  • ‍Google Cloud Platform
    • App Engine
    • Cloud Storage
    • Cloud SQL
    • BigQuery
  • Google Maps Platform
    • Places API
    • Geocoding API
    • Maps API
    • Directions API
With over 5,600 hotels in 110 countries, Accor is a titan of the global hospitality industry. Web Geo Services engineered a centralized, high-performance search platform that handles 12 million monthly visits, ensuring every traveler can find and book the perfect stay through a seamless, map-driven interface.

Goal

Enhance the search experience for over 12 million monthly visitors.
Streamline the process to increase guest conversions and engagement.

Results

Search functionality now covers worldwide locations instead of just main cities.
More relevant hotel searches with enhanced geographical search and autocompletion.
Faster, more reliable, and overall more efficient search journey.

WGS-Powered Google Maps Solutions

1
Google Maps Platform

Provides the core interface (Maps API) and routing (Directions API) to help guests visualize and reach 5,600+ hotels worldwide.

2
Places & Geocoding APIs

Enable high-precision search functionality, allowing guests to find Accor properties based on specific locations and points of interest.

3
App Engine & Cloud Storage

Used to host and manage the global search project with scalable, high-performance infrastructure.

4
Cloud SQL & BigQuery

Provide high-speed data storage and access, ensuring search results and hotel data are delivered instantly to millions of monthly visitors.

From Vision to Impact

Accor operates on a massive global scale, managing over 40 brands and 5,600 hotels across 110 countries. To support 12 million monthly visits, the group required a digital strategy that could handle high-volume traffic while offering consistent search functionality across its entire international network. The partnership with Web Geo Services, spanning over a decade, focused on reimagining the guest's digital search experience to move beyond simple city-based results toward a comprehensive, global hospitality journey.

‍

The technical implementation optimized the deployment of the Google Maps Platform into Accor’s high-added-value applications. This collaboration allows guests to discover destinations with rich location data, ensuring a seamless transition from online browsing to physical hotel arrival. By prioritizing optimized mapping and user engagement, Accor reinforced its international presence, providing guests with a reliable and familiar interface to find their next stay anywhere in the world.

‍

Accor and Web Geo Services have a 10-year-long history of cooperation. Starting with the first project of replacing a mapping tool and continuing with last year’s project to improve the search engine of their platform. Both Accor and Web Geo Services’ teams are working hand in hand yearly to develop the best solutions addressing the latest challenges and improving the platform’s user experience.
Caroline Persegol
Chief of Staff to SVP Product Direct Channels, Loyalty & Customer Engagement, Accor