[INFOGRAPHIC] – The Perfect Online Checkout Thanks to Local Search as a Service
69.23% of online shoppers abandon their cart upon reaching checkout
Additional taxes or costs, expensive delivery fees, slow page loading issues… These are just a few of the many reasons why so many customers decide against completing their purchase after adding items to their basket. Shopping cart abandonment occurs at all steps of the purchasing journey, but tends to happen most often at the payment stage (46.1%) followed by checkout (37.4%). The stakes, therefore, are doubly high for the online retailer: improving conversion by encouraging the consumer to add items to their basket, while minimising cart abandonment once the purchasing journey is underway.
Using Local Search as a Service to Optimise the Purchasing Journey
Employed as part of a comprehensive e-commerce strategy, localisation has the potential to significantly improve the customer’s online experience, delivering a simpler, more streamlined purchasing journey. Whether in terms of displayed results, choice of delivery and payment options or delivery tracking functionalities, localisation data can help to personalise the buying experience, offering a tailor-made approach perfectly adapted to the customer’s individual needs and expectations.
This infographic illustrates how localisation can improve and maintain conversion when used effectively.
[INFOGRAPHIC] – The Perfect Online Checkout Thanks to Local Search as a Service – Web Geo Services