When it comes to in-store promotions, articles on sale are usually placed in areas conducive to impulse buying, such as at checkout or on end-of-aisle displays. Online, things become a little more challenging, with website layout (as opposed to store layout) a central factor in influencing this type of purchasing behavior.

There’s no doubt about it: localisation is well and truly on its way to becoming a central part of our everyday lives. The Local Search as a Service (LSaaS) platform helps businesses identify new customers at the local level, linking physical points of sale and the location of nearby potential customers.

If you haven’t taken the time to flick through Web Geo Services’ first Minibook ‘The two main issues of geolocation within your e-commerce website’, then give in right now to curiosity to keep up with the latest major trends that are generating additional business.

When it comes to improving user navigation and facilitating customer searches online, localisation and UX (user experience) go hand-in-hand. These two key factors work together to streamline the customer’s purchasing journey, optimizing the e-commerce experience as a whole.

In the space of a decade, using the Internet has become an integral part of our daily lives. It’s now second nature for consumers to seek out information regarding their purchases online, whether comparing prices, checking user reviews or – as is more often the case – buying online rather than in-store.

Formerly Google Addresses, Google My Business has now positioned itself as an online calling card for the Web’s leading businesses – so much so that failure to use it almost certainly translates into fewer incoming contacts, fewer leads and, ultimately, fewer sales for your brand. Integrated into Woosmap’s Local Search as a Service platform, Google My Business works alongside your business, boosting consumer interest thanks to the Web-to-Store phenomenon.

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