In the space of a decade, using the Internet has become an integral part of our daily lives. It’s now second nature for consumers to seek out information regarding their purchases online, whether comparing prices, checking user reviews or – as is more often the case – buying online rather than in-store.
Whether we’re organising a holiday, a weekend away or even a business trip, making travel plans is far more complicated than simply booking a ticket to a given destination. To gain the customer’s complete confidence (securing customer satisfaction in the process), it’s imperative that the travel industry go the extra mile when approaching innovations and developments destined to improve the user experience. We take a look at five of the most important issues to address when looking to improve your business’ brand perception.
When it comes to in-store promotions, articles on sale are usually placed in areas conducive to impulse buying, such as at checkout or on end-of-aisle displays. Online, things become a little more challenging, with website layout (as opposed to store layout) a central factor in influencing this type of purchasing behavior.
There’s no doubt about it: localisation is well and truly on its way to becoming a central part of our everyday lives. The Local Search as a Service (LSaaS) platform helps businesses identify new customers at the local level, linking physical points of sale and the location of nearby potential customers.
If you haven’t taken the time to flick through Web Geo Services’ first Minibook ‘The two main issues of geolocation within your e-commerce website’, then give in right now to curiosity to keep up with the latest major trends that are generating additional business.
When it comes to improving user navigation and facilitating customer searches online, localisation and UX (user experience) go hand-in-hand. These two key factors work together to streamline the customer’s purchasing journey, optimizing the e-commerce experience as a whole.